Our Services

The Thought Tank is a specialised consultancy firm built on transparency and trust. Our ‘outside-in’ perspective ensures our clients always have the support they need when the time is right to bring ideas to life. With more than 10 years of private and public sector experience, TTT can work with you to provide just in time solutions and support. We also customise our solutions to our clients' needs and can walk through the entire journey, including project-managing implementation of the strategies designed.   The Thought Tank services includes:   Design Thinking Custome...
Read More

Customer Insights

  Everything in business starts with you: the customer. Understanding customer needs and behaviours is imperative for any business aiming to place the customer at the heart of their business model. Customer-centric decision making relies on understanding who your customer is, and how your customer thinks and feels. The best way to know your customer is to listen to them. TTT can connect you with the voice of your customer using best in breed customer insight research methodologies and tools. TTT will work with you to build targeted customer surveys, end-to-end customer insigh...
Read More

Experience & Service Design

Everyone loves a great experience. We know what it is when we have one, but do always know what we are missing when we do not have a great customer experience? TTT will work with you to design and implement a series of positive interactions with your customers. We will help you love your challenges in order to identify solutions that will delight your customers. Our design methodology involves 5 simple steps: Empathise → Synthesis → Ideate → Prototype → Test We will help you define and map your customer’s journey, understand the personas behind the customer coalface: who are they; ...
Read More